• Iconic characters Gormiti and Pucca will teach audiences about the virus while also providing entertainment.
• Planeta Junior has joined the KID’S CLUSTER #JugarEnFamilia [FamiliesPlayTogether] campaign on spending time confined at home

1 April 2020. Planeta Junior, a leading European family entertainment company with over 350 hours’ home produced audiovisual content, has lauched the #StayAtHome campaign with two objectives: to raise children’s awareness of COVID-19 through valuable information designed for them; and to provide entertainment that helps pass the time at home. This international campaign is designed for the countries where Planeta Junior operates.

Iconic characters from Gormiti and Pucca carry this global initiative, in two stand-alone campaigns: We will face this problem together and #StayHome. Given that many families are being forced to juggle work and family life in a single space, Planeta Junior has also made all episodes of Pucca and several special clips featuring extras from the new season of Gormiti available on the each of these series’ YouTube channels.

Planeta Junior has also joined the KID’S CLUSTER #JugarEnFamilia campaign, an initiative that joins the sector together in providing families with content and resources for the lockdown.

GORMITI: WE WILL FACE THIS PROBLEM TOGETHER

To raise children’s awareness of the importance of following health advice, Planeta Junior has created a fun video featuring the Gormiti characters that teaches them how to wash their hands properly to the series theme tune.

The Gormiti explain the basic hygiene rules for fighting the virus together through a video available on YouTube and the official Facebook and Instagram pages.

PUCCA: #IMSTAYINGHOME

In Pucca, Planeta Junior is not only able to provide information about COVID-19, it is also giving away fun ideas to do at home. The overarching digital campaign will feature a series of publications featuring instructions from the health authorities, for example, frequent hand-washing, coughing and sneezing into your elbow, social distancing and information phone numbers you can call to find out more about the coronavirus. Planeta Junior has also prepared a special TikTok action to launch a challenge for Pucca followers.

The fun at home campaign aims to help raise awareness about staying in and to provide a range of fun inspirations. A series of activity ideas will be published on the Instagram and Facebook feeds to inspire people to make the most of this time by reading, cooking, dancing or doing a spot of exercise.

The Pucca campaign will be complemented by two YouTube videos, one entitled Stay At Home, containing plenty of ideas on how to have fun inside four walls; and a second Time to disconnect, which suggests taking a break and staying at home to do absolutely nothing.

• A través de los icónicos personajes de Gormiti y Pucca se ofrece información sobre el coronavirus además de proporcionar recursos de entretenimiento
• Planeta Junior también se ha unido a la campaña de KID’S CLUSTER #JugarEnFamilia para pasar estos días de confinamiento en casa

1 de abril de 2020.- Planeta Junior, empresa europea líder en entretenimiento infantil y juvenil con más de 350 horas de contenido audiovisual propio producido, ha lanzado la campaña #StayAtHome con un doble objetivo: concienciar a los niños y niñas sobre el coronavirus COVID-19 con valiosa información y proporcionar recursos de entretenimiento para pasar estos días de confinamiento en casa. La campaña, de alcance internacional, está adaptada a los países en los que Planeta Junior opera.

Los icónicos personajes de Gormiti y Pucca se convierten en las vías a través de las que se vehicula esta iniciativa global, mediante dos campañas independientes: Juntos contra este problema y #YoMeQuedoEnCasa. Además, y teniendo en cuenta que muchas familias se han visto forzadas a compaginar la vida laboral con la familiar en un mismo espacio, Planeta Junior ha puesto a disposición de los seguidores, a través de los respectivos canales de ambas series en YouTube, todos los episodios de Pucca y varios clips especiales con contenido extra de la nueva temporada de Gormiti.

Asimismo, Planeta Junior se ha unido a la campaña de KID’S CLUSTER #JugarEnFamilia, una iniciativa que une al sector infantil para ofrecer contenido y recursos a las familias durante el confinamiento.

GORMITI: JUNTOS CONTRA ESTE PROBLEMA

Con el objetivo de concienciar a los niños y niñas de la importancia de seguir las recomendaciones sanitarias, Planeta Junior ha creado un vídeo educativo con los personajes de Gormiti que de forma divertida enseña a los niños cómo lavarse bien las manos al ritmo de la canción de la serie.

A través de un vídeo disponible en YouTube, y en las páginas oficiales de Facebook e Instagram, los Gormiti explican las reglas de higiene para combatir juntos el virus.

PUCCA: #YOMEQUEDOENCASA

A través del personaje de Pucca, Planeta Junior ofrece no solo información sobre el COVID-19 sino también proporciona ideas para hacer en casa. De esta forma, la campaña digital está compuesta de diversas publicaciones con las acciones indicadas por las autoridades sanitarias, como por ejemplo el lavado de manos recurrente, toser o estornudar en el codo, la distancia social y teléfonos de información sobre el coronavirus. Asimismo, Planeta Junior ha preparado una acción especial en TikTok en la que se lanza un reto a los seguidores de Pucca.

La campaña de actividades en casa tiene el fin de ayudar en la labor de concienciación sobre el confinamiento y proporcionar diversas ideas de entretenimiento. A través de los canales de Instagram y Facebook se publican una serie de ejemplos de actividades para aprovechar el tiempo, como leer, cocinar, bailar o hacer ejercicio.

La acción con Pucca se complementa con dos vídeos en YouTube, uno bajo el título #QuédateEnCasa, con muchos planes para divertirse en casa y aprovechar el tiempo; y un segundo, #TocaDesconectar, que propone desconectar de todo y quedarse en casa sin hacer absolutamente nada.

• Iconic characters Gormiti and Pucca will teach audiences about the virus while also providing entertainment.
• Planeta Junior has joined the KID’S CLUSTER #JugarEnFamilia [FamiliesPlayTogether] campaign on spending time confined at home

1 April 2020. Planeta Junior, a leading European family entertainment company with over 350 hours’ home produced audiovisual content, has lauched the #StayAtHome campaign with two objectives: to raise children’s awareness of COVID-19 through valuable information designed for them; and to provide entertainment that helps pass the time at home. This international campaign is designed for the countries where Planeta Junior operates.

Iconic characters from Gormiti and Pucca carry this global initiative, in two stand-alone campaigns: We will face this problem together and #StayHome. Given that many families are being forced to juggle work and family life in a single space, Planeta Junior has also made all episodes of Pucca and several special clips featuring extras from the new season of Gormiti available on the each of these series’ YouTube channels.

Planeta Junior has also joined the KID’S CLUSTER #JugarEnFamilia campaign, an initiative that joins the sector together in providing families with content and resources for the lockdown.

GORMITI: WE WILL FACE THIS PROBLEM TOGETHER

To raise children’s awareness of the importance of following health advice, Planeta Junior has created a fun video featuring the Gormiti characters that teaches them how to wash their hands properly to the series theme tune.

The Gormiti explain the basic hygiene rules for fighting the virus together through a video available on YouTube and the official Facebook and Instagram pages.

PUCCA: #IMSTAYINGHOME

In Pucca, Planeta Junior is not only able to provide information about COVID-19, it is also giving away fun ideas to do at home. The overarching digital campaign will feature a series of publications featuring instructions from the health authorities, for example, frequent hand-washing, coughing and sneezing into your elbow, social distancing and information phone numbers you can call to find out more about the coronavirus. Planeta Junior has also prepared a special TikTok action to launch a challenge for Pucca followers.

The fun at home campaign aims to help raise awareness about staying in and to provide a range of fun inspirations. A series of activity ideas will be published on the Instagram and Facebook feeds to inspire people to make the most of this time by reading, cooking, dancing or doing a spot of exercise.

The Pucca campaign will be complemented by two YouTube videos, one entitled Stay At Home, containing plenty of ideas on how to have fun inside four walls; and a second Time to disconnect, which suggests taking a break and staying at home to do absolutely nothing.

• Iconic characters Gormiti and Pucca will teach audiences about the virus while also providing entertainment.
• Planeta Junior has joined the KID’S CLUSTER #JugarEnFamilia [FamiliesPlayTogether] campaign on spending time confined at home

1 April 2020. Planeta Junior, a leading European family entertainment company with over 350 hours’ home produced audiovisual content, has lauched the #StayAtHome campaign with two objectives: to raise children’s awareness of COVID-19 through valuable information designed for them; and to provide entertainment that helps pass the time at home. This international campaign is designed for the countries where Planeta Junior operates.

Iconic characters from Gormiti and Pucca carry this global initiative, in two stand-alone campaigns: We will face this problem together and #StayHome. Given that many families are being forced to juggle work and family life in a single space, Planeta Junior has also made all episodes of Pucca and several special clips featuring extras from the new season of Gormiti available on the each of these series’ YouTube channels.

Planeta Junior has also joined the KID’S CLUSTER #JugarEnFamilia campaign, an initiative that joins the sector together in providing families with content and resources for the lockdown.

GORMITI: WE WILL FACE THIS PROBLEM TOGETHER

To raise children’s awareness of the importance of following health advice, Planeta Junior has created a fun video featuring the Gormiti characters that teaches them how to wash their hands properly to the series theme tune.

The Gormiti explain the basic hygiene rules for fighting the virus together through a video available on YouTube and the official Facebook and Instagram pages.

PUCCA: #IMSTAYINGHOME

In Pucca, Planeta Junior is not only able to provide information about COVID-19, it is also giving away fun ideas to do at home. The overarching digital campaign will feature a series of publications featuring instructions from the health authorities, for example, frequent hand-washing, coughing and sneezing into your elbow, social distancing and information phone numbers you can call to find out more about the coronavirus. Planeta Junior has also prepared a special TikTok action to launch a challenge for Pucca followers.

The fun at home campaign aims to help raise awareness about staying in and to provide a range of fun inspirations. A series of activity ideas will be published on the Instagram and Facebook feeds to inspire people to make the most of this time by reading, cooking, dancing or doing a spot of exercise.

The Pucca campaign will be complemented by two YouTube videos, one entitled Stay At Home, containing plenty of ideas on how to have fun inside four walls; and a second Time to disconnect, which suggests taking a break and staying at home to do absolutely nothing.